Leverage Digital Finishing to Drive Printing Revenues
New applications are providing much of the growth in grand format printing. With the expected 25% growth in package prototypes and longer run corrugate printing, attracting new customers is fully dependent on having the ability to return the finished product in a fast timeframe.
In this session, “Why Digital Finishing Helps Drive Printing Revenues,” Mark Packman, Product Manager, Digital Finishing, MultiCam (Booth 7801) breaks down why having digital finishing capabilities in-house helps eliminate the bottleneck often associated with post-press functions, streamlines the production workflow, and helps printers maintain their ROIs and provide competitive turnarounds for their customers.
The session is on Friday, October 25th at 11:00am in Room C140.
“Wide-format equipment, paired with the right finishing capabilities, provide printers with the opportunity to chase promotional short-run packaging opportunities,” explains Packman. “Promotional short-run packaging is an area that the packaging printers are generally not able to compete with due to their long-run equipment and long lead times. Printers who can position themselves as experts in this niche will find the doors open at local manufacturers and will also find this is a growing segment of the packaging market that wide-format printers can exploit. However, if a grand-format printer wants to attract new customers for printing on their UV flatbed printers, they must have the digital finishing system in-house.”
Digital finishing gives PSPs the ability to cut and route any shape. And, having at their fingertips an array of tools, bits, and blades, PSPs also will have the opportunity to turn on their creative juices, With the different ways to cut the ever-increasing number of different substrates, an in-house cutting solution allows PSPs to experiment and find the best cutting and routing techniques to satisfy the increasing demands of their customers.
Instead of incurring outside costs from outsourcing finishing, bringing cutting and finishing solutions in-house allows the PSP to keep that revenue. Having this capability gives PSPs the means to diversify their offerings and find growth opportunities in a mature printing market.
Don’t miss this opportunity to learn how having digital finishing capabilities will attract new printing customers and sets your shop apart from its competitors.