It's Time to Turn it Up
Once the lazy days of summer are over, it always seems as if time starts speeding up. This year, we’ve definitely hit the gas pedal and picked up the pace as we come into the home stretch before PRINTING United in Dallas, Oct. 23-25.
In the last issue, we detailed all the education and special events taking place at the show, and in this issue we focus on some of the products being featured at the Expo — many of which are being launched globally at the show or are debuting in North America after a launch at FESPA in Europe. Whether you’re looking for something within the wide-format/sign and graphics space, or looking to expand into adjacent markets from packaging, commercial print, apparel, promotional products, or industrial applications, there is something new to be found. I don’t think there’s a single market segment that doesn’t have something new on display at the Expo.
But your business is much more than just the products you have on your pressroom floor. It includes your passion, your commitment both to your employees and to the business, and your drive to find new ways to succeed. Every business owner knows the decisions they make impact more than just themselves and their own families. Every person that works within the walls of that shop — and their families — rely on owners to make the right decisions to ensure everyone is proud to be a part of the team.
That’s a heady responsibility.
Now is not the time to sit back and let your business coast. Now is the time to turn up your efforts to build your business. The market continues to change, and more and more companies outside of the wide-format world see the revenue opportunities this technology can bring to their businesses. This is the time to step up your game and make sure you’re not missing out on any opportunities that come your way. It’s time to get uncomfortable and challenge yourself to grow in new directions. The article beginning on page 16 explores how six companies have expanded their businesses, stepped outside of their comfort zones, and proved to themselves and others that they can be just as successful in adjacent markets.
The opportunities are out there. Are you prepared to turn it up?
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.