Innovations in Finishing Create New Market Opportunities

Heather Roden, Strategic Account Manager, Zünd America

As finishing technology changes, so does the market for those services. Technological changes over recent years have made companies be less specialized than they had been in the past. As technology has improved, customers have had their standards raised and expect printers to be able to provide greater variety in their products.

Heather Roden, Strategic Account Manager for Zünd America Inc. (Booth 701), is leading a session on the topic today at 9 am in room N115. Zünd America is also displaying and discussing some of the new devices they have recently produced to help companies meet and exceed these new standards.

“This Expo we’re sharing how our dual beam cutter, the D3, can be outfitted to industrial productivity with the brand new BHS150,” Roden says. “For speed, we’re offering faster processing via Zünd Cut Center 3.0 which is optimizing registration mark reading.”

Along with those devices and others, Roden will speak on how they believe business owners can take these technological advances and make them work to their own advantage.

“Digital equipment in general is offering business owners analytics to be able to crunch the numbers on which deliverables really generate the most revenue or which shift is worthy of a reward or possibly needs more training,” Roden says.

Roden will also discuss how the new technology can make finishing jobs quicker, allowing a company to either finish more jobs or use the extra time to focus on other areas, either way helping improve a company’s bottom line.

“The automation of job processes — whether they be auto advancing roll media or board feeding — creates walk-away scenarios that then allow finishing staff members to divide their attention,” Roden says. “They can then either focus on future finishing jobs, kit projects or shipping completed campaigns.”