Imageco Helps Dr. Martens Take a Sustainable Step Forward

Leeds, UK-based wide-format printing and signage specialist Imageco used Drytac SpotOn SynTac and ViziPrint Deco + to produce a range of POS and window graphics for footwear brand Dr. Martens at its new test and learn concept store on Carnaby Street in London. All of the graphics were printed using Imageco’s HP Latex 800W printer, with its eco-friendly water-based inks.

Imageco was introduced to Dr. Martens by Syn Retail, a local design agency and existing client of Imageco that works with a host of global brands across retail and activations. Syn Retail had been working with Dr. Martens for some time, so when the shoe brand was seeking to create a new test and learn store, Syn Retail recommended Imageco to produce the graphics.

Imageco, which holds the key ISO 14001 environmental standard, leapt at the chance to work with Dr. Martens on the sustainable brief. Armed with its deep knowledge of eco-friendly print solutions, Imageco identified two Drytac products as the best solutions for the project.

SpotOn SynTac, a PVC-free polypropylene wall graphic media, was used to produce exterior graphics for the front of the store to cover up work during its refurbishment. As SpotOn SynTac does not require any lamination and is easy to both apply and remove after use, it was ideal for the short-term graphics.

Imageco also selected ViziPrint Deco +, a high-quality clear window film, for the production of interior graphics for the store windows. ViziPrint Deco + delivered a high-quality print and allowed natural light to pass through into the store, while the product also met the strict sustainable criteria for the job.