High Quality Super Personalization

Located on the eastern edge of the Rockies in Aurora, CO, GORIGHT Plastics, Printing and Logistics, has taken on the mindset of the early mountain explorers in seeking and finding new opportunities. It differentiates itself from other plastic manufacturers by combining custom extrusion blow molding with state-of-the art decorating and logistical capabilities.

“Our name says it all,” says Kacey Stotesbery, director of printing for GORIGHT. “We manufacture products and we customize them with one of our printing methods and we provide full-service third-party logistics services to ship the product to the end user. We are one of the only companies out there that performs all three of these services under one roof.”

In the two years since its inception, GORIGHT has proven that its platform of taking products from the manufacturing stage through the shipping process under one roof is highly desired in the marketplace. Furthermore, this ability has since led to massive growth in the consumer goods channel.

The decorated drinkware marketplace has seen a steady shift toward reduced lead times and shorter runs. For GORIGHT, the shift to super-low short runs was something the company was eager to become more involved with, due in part to its specialization in irregularly shaped drinkware.

To meet that need, GORIGHT opted to invest in a state-of-the-art digital inkjet decorating system from Koenig & Bauer Kammann (Booth 762), a global printing technology leader. The new hybrid inkjet/screen system will allow GORIGHT to produce high quality, four-color (CMYK) imagery on any of its products at any volume level.

Inkjet printing provides customization, just in time delivery, sampling and minimal waste since the first product is good. It reduces the setup costs that made low volume decorating uneconomical. “We can print 1 item or 10,000 at virtually the same setup costs and pass that savings on to our customer,” Stotesbery states. “At the same time, having a hybrid machine makes us very versatile in what we can do for all of our customers. Sometimes it’s screen, sometimes it’s inkjet and sometimes it’s both.”

Not only can GORIGHT decorate short runs, it is structured to fulfill multiple short orders efficiently and effectively. “The fact that we can do this in the same facility where we make the products minimizes both the costs and time associated with moving drinkware between various facilities,” Stotesbery continues. Traditional manufacturing can be inefficient and costly. Extra steps in the process means more money spent and more time wasted. “The big trick is knowing how to handle and manage a continuous flow of small custom decorated orders.”

“We are a reflection of our retail and hospitality customers who place their orders with us. We have to handle each order precisely and professionally so that the end users get exactly what they ordered and in a timely manner. We offer them the ability to capitalize on local, regional or national designs and trends without worrying about run lengths.”

While already used by innovators in Europe, the Kammann machinery is the first of its kind in North America as it combines multi-dimensional digital inkjet printing with additional in-line screen print capabilities. Almost 25% of its hybrid sales have been repeat customers.