Get the Most out of a Business Plan

You may say, “Why do I need a business plan? I can get all the funding I need from friends and relatives.” If that’s your first reaction to the thought of creating a business plan, it sounds like you only think of a business plan as a way to get a loan or other funding. The fact is, though, that a business plan is much more than that: it’s a tool for understanding how your business is put together and functions. You can use a detailed business plan to monitor progress, hold yourself accountable and control the business’ fate. It’s also a sales, marketing and recruiting tool for courting new clients, key employees and/or future investors. So viewing your business plan as a fundraising tool is just the beginning of the journey.

To learn how to draw up a business plan that serves all these functions and more, join Vince DiCecco of Your Personal Business Trainer on Tuesday, October 10, from 1 to 2:15 pm, in Room 338, for “Why Your Enterprise Needs a Business Plan: It’s Not Just for Fundraising Anymore.” In this thought-provoking session, DiCecco will show you how you can use a business plan for managing both yourself and your business, for providing guidance when making critical decisions, for operating the business and for recruiting purposes. This session will also identify which specific sections of the plan should be implemented on a regular basis and updated periodically.

You’ll learn:

• How to draw up a business plan that serves many functions beyond simple fundraising.
• How to implement the plan to improve the business and make important decisions.
• How and when to update the plan as elements of the business change.
• How to use a business plan to recruit new employees.

DiCecco is President and Owner of Your Personal Business Trainer Inc., a business development and training consultancy based in the Atlanta suburb of Acworth, GA. With more than 30 years experience in sales, marketing and training, DiCecco offers a unique perspective on business and management issues along with roll-up-your-sleeves, ready-to-apply tips and techniques to help his client companies realize their sales, profitability and improvement goals. DiCecco has sparked the type of passion in business owners and sales people that creates customer delight and loyalty, sharpens their competitive edge and delivers tangible gains to an organization’s bottom line.