Geomarketing Brings New Opportunities in the Era of Convergence
It’s no secret that the industry has undergone profound changes: communication platforms, shifting business dynamics, and new competitive threats are all impacting printing run lengths and demand for printed products.
Despite these changes, SGIA research shows that 95% of printers believe expansion beyond their current primary offering is possible. And 93% of printers believe that expansion is happening within the industry right now.
These providers know that with innovative thinking and the right resources, expansion is possible.
Many providers are using the power of location to support their expansion. locr (Booth 11531) works with print and marketing service providers to add value to printed communications.