Expo Bound: Innovation, Global Expansion, and Strategic Partnerships

Vishal Telkar, Partner, SNJ Enterprise

The PRINTING United Expo — September 10-12 in Las Vegas — is just around the corner, and attendees are eagerly preparing for days filled with learning, networking, and inspiration. As we approach the Expo, we're excited to present a series of Q&A interviews with attendees from diverse sectors. They'll share their reasons for attending the PRINTING United Expo, the knowledge they hope to gain, and what they're most looking forward to at the event.

SNJ Enterprise
Vishal Telkar, Partner
Pune, India
snjenterprise.com

SNJ Enterprise, a 3M MCS Partner in India, was established in 2011 by Poonam Telkar and offers comprehensive end-to-end solutions in corporate / Industrial / Retail design,  branding, and printing services. What began as a Small Office Home Office (SoHo) initiative has evolved into a pioneering force in the branding and printing industry. I joined my wife’s venture soon after its inception, and together, we have been dedicated to delivering integrated 360-degree solutions that cater to both India and global markets.

At SNJ Enterprise, we offer a range of solutions that go beyond printing expertise to make brands truly shine. We specialize in brand and identity development, social media management, video production, digital marketing, and advertising, providing a comprehensive approach that combines creativity with strategic marketing and advertising solutions. With our expertise in these areas, supported by a team of 15 in-house designers and 5 content writers and digital marketers, we create impactful brand stories and campaigns that resonate with audiences.

Our production facility is equipped with state-of-the-art Eizo color-calibrated monitors for precise color accuracy, an Epson SureColor P7530 for professional proofing, EFI VUTEk GS3200 Hybrid UV Printers, EFI VUTEk 3r+ 10ft R2R UV printers, and HP Latex 700 printers for sustainable, eco-friendly printing. We also utilize advanced color management and proofing systems, such as Barbieri spectrophotometers, to ensure unmatched consistency and quality throughout every project phase.

WFI: What motivated you to attend the Expo this year?
Telkar: Attending the PRINTING United Expo this year presents a valuable opportunity to connect with leading tech brands, explore potential collaborations, and expand our business network. We aim to leverage this platform to discover new advancements in not only printing technologies but also in design and branding solutions, gaining insights into emerging trends. Additionally, we are looking to explore opportunities to extend our full-service offerings to the US region, enhancing our global footprint and expanding our reach in new markets. The Expo is the perfect stage for us to build meaningful connections and explore partnerships that align with SNJ Enterprise’s vision of providing comprehensive, cutting-edge design, branding, and printing solutions.

WFI: If you're a first-time attendee, what are you hoping to learn? If you're returning, what brings you back?
Telkar: As first-time attendees at the PRINTING United Expo, we are excited about the prospect of diving deep into the latest advancements in comprehensive branding, design, and printing solutions. Our primary goal is to gain knowledge of cutting-edge trends and innovative practices that are shaping the future of the industry. This knowledge will empower us to elevate the quality and range of services we provide at SNJ Enterprise, from conceptualization and design to the final print production.

Furthermore, we are looking to explore opportunities to expand our business globally, especially in the US market. The Expo offers a unique platform to connect with like-minded professionals, potential partners, and industry leaders. By engaging in meaningful discussions and networking, we aim to understand the dynamics of the US market better and identify collaboration opportunities that can help us kickstart our business expansion plans in the region. We are keen to learn from the best, adopt new ideas, and bring back valuable insights to drive our growth journey forward.

WFI: Which products, brands, or services are you most looking forward to seeing at the Expo?
Telkar: At the PRINTING United Expo, I am particularly looking forward to meeting and collaborating with industry leaders and experts who can provide valuable insights into the latest technologies and best practices across the entire spectrum of branding, design, and printing. I am excited to engage with the team from Barbieri and the G7 certification experts from Idealliance, as these interactions could help us refine our color management processes and elevate our overall quality standards. Additionally, I'm looking forward to connecting with the EFI brand to explore their innovative solutions that could benefit our large-format and digital printing operations.

I am also eager to meet Viktor Lazzeri from Barbieri Electronics to discuss advanced color calibration technologies, as well as Mr. Joju, who has extensive experience in printing magazines in Africa, particularly in the Ghana and Nigeria regions. This could open up new avenues for collaboration and expansion into these markets.

Moreover, the Expo presents a fantastic opportunity to reconnect with our other associates who are based in the US, especially those from tech brands that align with our business goals. Lastly, meeting with PRINTING United Alliance will be invaluable for networking and gaining expert opinions from technology specialists, helping us stay ahead in this fast-evolving industry.

WFI: How do you plan to maximize your time at the Expo?
Telkar: To make the most of my time at PRINTING United Expo, I plan to strategically prioritize my schedule around key meetings, product demonstrations, and networking sessions. My approach includes engaging with industry experts, such as those from Barbieri and G7 certification authorities, to gain in-depth insights into the latest technologies and best practices that cover the entire lifecycle from design to final production. I will also be attending seminars and workshops conducted by leading brands like Idealliance to explore new technologies that can enhance our integrated service offerings at SNJ Enterprise.

Furthermore, I plan to focus on building strong relationships with potential partners, especially those who are aligned with our goal of expanding into the US market. Connecting with other attendees and exhibitors, including tech brands and members of the Printing United Alliance, will also be a priority. This will help us understand the latest trends and challenges in the industry, enabling us to make informed decisions for future growth.

WFI: How do you think attending the Expo will impact your business or career?
Telkar: Attending PRINTING United Expo is poised to significantly impact both SNJ Enterprise and my career by opening up new avenues for growth and innovation. The Expo serves as a gateway to cutting-edge technology, expert knowledge, and potential collaborations that can help us stay ahead in the competitive branding, design, and printing industry. By exploring the latest advancements and best practices in these fields, we can enhance our service offerings, deliver even higher quality to our clients, and increase operational efficiency.

From a business perspective, the opportunity to network with global industry leaders, potential partners, and tech experts will help us lay the foundation for our expansion into the US market. These connections can lead to collaborations that bring fresh ideas and innovative solutions to our portfolio, allowing SNJ Enterprise to grow beyond its current boundaries and reinforce our position as a leader in providing 360-degree branding and printing solutions. For my career, it will be a chance to learn from the best, adopt new strategies, and drive forward SNJ's vision of revolutionizing marketing communication through integrated and cutting-edge solutions.

To read more Q&As with PRINTING United Expo attendees, visit the article: Are You Expo Bound?. To register to attend, please visit PrintingUnited.com.