Editor's Note: On the Road Again
It’s hard to believe Autumn is already here — and what has traditionally been the Fall trade show season. In some ways, it’s comforting to be getting back to those rituals and planning to attend a trade show, but for many of us (me included), our travel muscles are not as fully-developed as they used to be.
So much has happened over the last three years and everyone is struggling to adapt — both personally and professionally. While we might still be dealing with the economic damage from the global pandemic, struggling under the weight of cost inflation, looking for ways to shore up margins, and searching for new ways to obtain and transport needed goods, it is very apparent that the wide-format industry is resilient, and is still thriving and growing despite the pressures we’re all facing.
In this issue, we’re focusing in on the “what” and the “how”: How can we combat this new normal? What kind of improvements or ideas will help future-proof our businesses?
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.