5 Graphics Trends You Can't Ignore

By Denise M. Gustavson

There’s a pandemic gripping our country with no clear end in sight. But despite that, businesses are still opening, consumers are still buying, and brands are still marketing — the how, when, and why has changed.

For print service providers (PSPs), this means taking a hard look at both the state of the country right now, as well as where it is expected to go in the next 12 months and the trends that can be capitalized on. And make no mistake — the opportunities are out there.

We’ve put together five of the trends we’re seeing in the sign and graphics market right now that PSPs should be paying very close attention to, and making plans on ways to either build or grow business in these verticals. The world has changed, there is no denying that. But business does continue to drive forward, it is just a matter of who will come out on top with creative and innovative solutions, and who will refuse to adapt and see the doors close for good.

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Denise M. Gustavson Author's page

Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.