Q&A: Denise M. Gustavson, Reprographics Journalist – A Career of Covering Wide-Format

Denise M. Gustavson has been writing about reprographics, and large-format graphics in general, for 21 years. In this interview with APDSP Managing Director Ed Avis, she describes her career and her current work with the one-year-old Wide-Format Impressions magazine, for which she was the founding editor.

Avis: Denise, you and I have known each other since you became editor of Modern Reprographics in 1998. What were you doing before then?

Gustavson: I was just out of college at that point, and I worked with a temp company. I attended college at Long Island University's C.W. Post. I have a BFA in communication arts, with a specialization in journalism, and a minor in public relations.

Avis: Modern Reprographics changed its name several times over the years you edited it. Please tell us about that.

Gustavson: We changed it to Wide-Format Imaging in October 2003, the magazine’s 10^th anniversary. And then in April of 2016 we changed it to Wide-Format & Signage.