Promo's Biggest Markets: Consumer Products

According to McKinsey and Co., “the consumer goods industry was an investor darling for decades, delivering a reliable formula of more than 5% growth at healthy, stable margins.” That changed in the last decade, however, as top-line growth declined due to slowing population growth and the fragmentation of consumer attention.

This market will continue to be tied to the economy and impacted by the state of inflation. But through the lens of total promo sales, consumer products has held steady at around 2% of the market, which translates to over $520 million in revenue for distributors.

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