Meryl Katlin Finds Sweet Spot Where Print Meets Promo

By some definitions, Meryl Katlin’s entry into the printing and promotional products industries is typical. She holds a degree in graphic design and worked at an ad agency for a brief time.

But in many ways, Katlin isn’t your proverbial print service provider or promotional products distributor. Because of her access to shops that sold printing and promo items when she began her career, and because she was able to run her own freelance accounts, she launched her own business early on as a print broker and graphic designer. Some clients were screen printers; others were distributors. All needed graphic design services. While many people either start in print or promo, Katlin got her start in both.

Now, she’s faced with yet another journey: going through a merger with her Coral Springs, FL-based company, MakeATeeOnline (asi/559002). As Katlin’s story continues to unfold, it’s one that tells the clear-cut convergence between the print and promo industries.

Read the full article on ASI