Here's What Will Redefine Outdoor Advertising
Out-of-home (OOH) advertising is one of the oldest forms of advertising. Today it stands at the stage of evolution owing to the proliferation of technology, changing consumption patterns and increasing incidence of the organized retail sector.
A recent KPMG report has highlighted that OOH advertising has witnessed close to 11 per cent compounded annual growth rate (CAGR) over the past five years, expanding from INR 2,000 crore in FY14 to INR 3,400 crore in FY19. The OOH sector is expected to witness continuity in the growth trend in 2020. Here are the top trends that will redefine outdoor advertising in 2020.