With Super Bowl LX (that's 60 for those of you keeping score) wrapped up, we once again sat down with RJ Orr, associate vice president, Sales - Phoenix, for WASSERMAN LIVE, to chat about how he and his team once more brought the game to live in the graphics, imagery, and multi-media experiences. In part one of this three-part conversation, we chat about the overall logistics, as well as go into detail about this year's interactive, multi-media display projected onto the Ferry Building in San Francisco. Check out the video for all the details!