Business Management - Industry Trends

15 Tips for Better Serving a Vertical Market
December 1, 2023 at 8:46 am

If you’re planning to align your business with a specific vertical market, or more effectively serve one (or several), it’s important to consider how to do it most effectively. The 15 tips below are drawn from the experiences of companies laser-focused an specific verticals.

Wide-Format Weekly (11/27/23)
November 30, 2023 at 1:14 pm

This week on Wide-format Weekly, We mourn the loss of printing industry veteran Bob Lothenbach; Design Wraps & Films shared its insights about what makes a successful vehicle wrap; Vycom returned to PRINTING United this year with its Vycom Recycling Program; Out-of-home advertising revenue increased 1.1% in the third quarter of 2023.

OAAA Launches 2024 OBIE Awards Call for Entries
November 30, 2023 at 9:12 am

From strikingly simple creative to cutting-edge executions, the moment has arrived for you to submit your best out-of-home (OOH) designs for the 2024 OBIE Awards.

Why Wide-Format Printers Should Keep An Eye on Hotels
November 28, 2023 at 12:25 pm

Currently, hotels are undergoing a shift. They are redesigning their spaces to appeal to the digital nomad and the traveler who is moving away from the Airbnb experience. Hotels are trying to meet this decline by offering amenities such as on-site coworking spaces, small kitchens, and multi-use areas.

OAAA Launches Inaugural Student OBIE Awards
November 28, 2023 at 12:09 pm

For the last 81 years, the OBIE Awards have recognized the most innovative activations in the out-of-home (OOH) industry. This year, it's adding a student competition to find the next generation of OOH designers.

U.S. Out of Home Advertising Continues 2023 Growth
November 27, 2023 at 11:29 am

Based on the latest figures from OAAA, out-of-home (OOH) advertising revenue increased 1.1% in the third quarter of 2023 compared to the previous year, accounting for $1.96 billion.