7 Tips to Create the Ultimate POD Experience for Your Customers
You’re not a printer.
When someone asks me what I do, I no longer say I’m a printer or in printing tech or even in print-on-demand (POD). I tell them M.i.A Merchandise is a fulfillment solutions provider, which sounds like an opaque answer; however, in reality I think it’s what we all do. It’s time to elevate our collective status and our offering to customers
M.i.A started manufacturing-on-demand surfboards in Australia, taking CAD onto the web (and later got our break on Shark Tank). We evolved into POD (it turns out average Joe didn’t make a great surfboard engineer, but they could design the graphics pretty well), and from there we evolved again into a fulfillment solutions provider across the U.S., U.K., and Australia. I see the industry evolving as well and believe we are at another inflection point, or POD 3.0 if you will.
