The Soft Signage Advantage: Maximizing Growth in a High-Demand Application
Sponsored by: EFI
Speakers: Cory Francer, Analyst, NAPCO Research and Joel Willcock, Consumables Business Director, CMYUK
Elegant and eye-catching, soft signage is in high demand as brands and marketers seek effective tools to communicate with consumers and beautify indoor and outdoor spaces. With numerous advantages, including an upscale appearance, reusability, recyclability, light weight, and ease of use, soft signage is quickly gaining a positive reputation versus more cumbersome sign formats.
In this webinar, we will take a deep dive into the reasons why soft signage is on the rise and what is driving print service providers to invest in equipment that can help them maximize these opportunities. This webinar will review the latest soft signage production technology, including direct print and transfer paper production, and why in-line fixation is a soft signage game changer. We’ll also hear from a print service provider that is leveraging the latest soft signage technology to thrive in this growing application.
Join us for this webinar to learn:
- Why soft signage is such an attractive application
- Strategies for entering this high-growth market
- The latest production technologies to consider
- How soft signage providers are maximizing the positive momentum
Sponsored by EFI
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