Your Website Is a Career Destination

Candidates are not coming in cold. Research from Indeed Hiring Lab (2024) shows that job seekers routinely research companies before applying, including visiting company websites and reviewing content about workplace experience. According to Glassdoor (2024), 86% of job seekers read company reviews and ratings before making a decision.

And what they see, or do not see on your website, shapes that decision.

That decision is not based on services. It’s based on whether they can see themselves there.

Visual content plays a direct role in that. LinkedIn Talent Trends data (2024–2025) shows that candidates engage more with employee-generated and behind-the-scenes content, and that video and authentic workplace content increase engagement and applications.

If a job listing sparks interest, candidates look for content that shows what it is like to be part of the team.

Seeing the work environment matters. Not just reading about it.

Most print websites are built to sell services. But if you also want to attract people to work with you, your website has another responsibility.

Across this series, we’ve covered how people first understand what print is in Clarity Creates Opportunity, how they can see themselves in the work in Your Business Story Has a Second Job, how your space reflects your capabilities in If You Can Print It, Why Aren’t You Living It?, and how you take print into the real world in Create a Printed Trailer for Your Print Business.

The stories, videos, experiences, and interactions you’ve created through those efforts become content that shows up in a lot of places: on your walls, in your shop, out in the community, in blog posts, in emails, in newsletters, and through QR codes that bring people behind the scenes.

Your website presents an opportunity to bring this content together in one place, a clear, easy-to-find destination for anyone who goes looking to understand what it is like to be part of your team.

The inside stories you shared in Your Business Story Has a Second Job, a team coming together to turn around a job in a few hours, or reshuffling a production schedule to meet a deadline.

The “how we made it” videos and QR code experiences from If You Can Print It, Why Aren’t You Living It?, showing how a project moves from idea to execution and the people behind it.

The behind-the-scenes content suggested in Create a Printed Trailer for Your Print Business, where someone can go from seeing the final piece to understanding how it was created.

In the last post, 3 Ways to Make Print an Easy Yes, we focused on making it easy for someone to take the next step once they are ready.

Here, you are helping them decide if they want to take that step at all.

Before someone applies, reaches out, or walks through your door, they are making a decision: Does this look like a place I want to be?

Make it easy for them to find the answers to that.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.