Personalization of Graphics
The word “personalization” has been buzzing around the retail industry for a little while now, but what does that word mean for you? From our point of view, from yours, or from your customer’s point of view, personalization is becoming increasingly important.
Personalization vs. Custom
These two words are often interchanged and can, in some cases, have similar meanings. For example, our company Ferrari Color offers custom graphics, meaning we can produce graphics specific to your needs. But we work to make the experience a personal one. Creating these graphics is an essential part of our job, it’s our specialty, and it’s what we love to do. From inquiry, to design, to installation, we want your experience to be specifically catered to you.
The “Personal” Experience
In 2018, we’ve seen personalization in retail stores unlike ever before. Cosmetic and fragrance companies set up custom engraving stations, retailers have apps showing how many “likes” a product has on social media, and clothing retailers have stylists on hand to help you with sizes and items for your particular body type. This phenomenon is becoming more than a boutique experience, and it’s going mainstream in a hurry. It’s a fast-paced world, and it’s important to keep up and stay at the forefront with new and innovative graphics, POP displays, retail signage, and more.
The goal is to please the customer, have them think about their excellent personal experience, and come back for more. What will draw a customer to your store, keep them there, and motivate them to return? Looking at every aspect of your business from top to bottom will help you assess what will bring personalization to your store. If there’s an area where Ferrari Color can help, we’re ready.
Emily Fonnesbeck has been writing for more than ten years and enjoys her current position as a content writer for Ferrari Color. She lives in Idaho with her husband and children and loves doughnuts and a good book.