Great Signs & Graphics Unlocks Growth in Custom Stickers

Great Signs & Graphics is a printing and graphics company based in Welland, Ontario, offering a wide range of design, print, and promotional services. The company specializes in digital, offset, and wide-format printing, delivering products such as stickers, signs, banners, business cards, vehicle graphics, and promotional items.

Stick-R-Guy by Great Signs & Graphics stands out with its wide and diverse range of sticker options, tailored to different use cases and customer needs. They offer everything from die-cut and standard shape stickers to more advanced options like holographic, reflective, transparent, and bumper stickers, as well as sticker sheets and roll labels.

Reducing Manual Workload

Stickers are becoming an increasingly significant part of the company’s revenue, resulting in a growing workload associated with them. As a result, custom stickers and labels have recently required a significant amount of time, effort, and manual work. The process involved creating proofs, managing multiple rounds of feedback, and maintaining ongoing communication with customers, which made fulfillment slow and costly. As a result, lead times were extended, operational costs were high, and profit margins on custom stickers remained limited.

To scale sticker sales, reduce manual workload, and unlock new growth opportunities, Great Signs & Graphics decided to implement Sticker Builder from Antigro Designer. With a WooCommerce plugin, the integration did not require additional development on the print shop’s side. The solution was launched quickly, and the shop started offering a more efficient, automated sticker ordering experience.

Saving Time and Driving Higher Conversion Rates

Great Signs & Graphics customers can now place orders anytime, receive an automatic proof, and move through the process without waiting for manual confirmations. With print-ready files generated right away, production can start immediately, significantly speeding up the entire workflow.

Credit: Antigro Designer by Sticker Builder

Brianne Robinson, shop manager and lead graphic designer at Great Signs & Graphics, comments: “Previously, the graphic team had a lot of repetitive, manual work – constant revisions, file preparation, setting up cut lines, and adjusting designs for production. Now, files come to us ready and perfectly prepared for printing, which significantly streamlines the entire process. This allows us to focus on more creative and development-oriented aspects of our work instead of spending time on routine tasks. Our customers benefit as well – they can see the proof right away and don’t need to go through long email exchanges about sticker details.”

Customers highlight the ordering experience itself, appreciating how simple and convenient it is to place an order.

Dennis Rogers, president and co-owner of Great Signs & Graphics, adds: “We’re already seeing very positive results from the tool – customers are delighted and leaving a lot of positive feedback. We’re happy that Sticker Builder allows us to speed up order fulfillment while reducing manual work and the need to go back and forth with customers on details. We also hope the tool will continue to grow and improve.”

Marcin Majda, CEO and co-founder of Antigro Designer, says: “Our user research has shown that when designing stickers, end users want a seamless and enjoyable experience that gets them to the final result faster. For print service providers, that same seamless ordering process means less back-and-forth communication over design changes and approvals, reducing margin for error and speeding up time to production. As we’ve seen with Great Signs & Graphics, the result is happier customers, more sales conversions, less wasted time, and overall, a more productive custom sticker operation.”