Do You Employ Salespeople or Order-Takers?
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Order-takers are redundant
Do you remember the person who used to visit the office or call or e-mail just to check if you had any orders. People like this claimed they were selling. But, in fact, they were just order takers.
People like this are now largely redundant. Most clients do not want these calls. Many prefer ordering via an online portal. Those who still need contacting can be done so via an office junior or a customer service rep.
Sales people are still vital
They are the ones who find the new customers that don’t yet know they should be placing work with you.
Good sales people will:
- Convince prospects that they need print
- Convince prospects that they need the solutions you offer
- Convince prospects that they should use you for those solutions
- Set up the right systems so customers place print regularly without the need for order takers
Do you still have order takers?
Do you really need them? Could you use them more profitably to do something else?
Do you struggle to get sales people to sell rather than order take?
“How To Succeed At Print Sales” shows you how to create sales plans that work and where you can check that your sales people are carrying out the right activity.
Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
