For business owners, and those on their teams tasked with controlling production costs and protecting margins, these recent price increases have left them with a difficult choice. Do they absorb the higher costs, pass them on to their customers, or do a balance of the two?
Paul Denst
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
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