Graphics producers have many application choices when it comes to serving the retail space, and many of those choices require installation. Each type of job must be done right. Further, the installation professional may be the only in-person contact that takes place between graphics producer and retailer.
Krystal Miszewski
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
In the most basic sense, the installation of pressure sensitive materials is rarely easy. Sure, anybody can slap a bumper sticker on a car, but applied graphics projects are usually larger and more complex, making seemingly small considerations very large concerns indeed.
Keiichi Hasegawa, C17 Media, and teammate Blake Madsen, Remix Wraps, were first-place winners in last month’s PDAA Pro Team Relay at PRINTING United 2019.
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