Christopher Zwirn

For a food truck to find success — on television or on your local streets — it can’t just have a great concept with better-than-average food. It also must catch the eye and be memorable, so everyone who sees it drive by or parked on the side of the street will immediately recognize it. In 2020 the food truck space surpassed $1.2 billion in revenue, making it a very lucrative opportunity for those chefs that figure out the perfect combination. And that is where wide-format producers with an expertise in wrapping come into play.