Trends/Analysis

Ashley Roberts is the Managing Editor of the Printing & Packaging Group.

Dan Marx, Senior Editor of the Impressions Group, holds extensive knowledge of the graphic communications industry, resulting from his nearly three decades working closely with business owners, equipment and materials developers, and thought leaders.

Across the globe, shipping delays, supply chain issues, and product shortages continue to plague nearly every industry. These problems are no less prevalent in the wide-format printing industry. Within that segment lies a crucial piece of the puzzle experiencing issues: ink.

According to research by Brandon Gaille, “the performance apparel industry is forecast to reach total sales of over $230 billion by 2024.” Technavio projects the global swimwear market is “poised to grow by $6.74 billion during 2020-2024.” This presents growth opportunities for PSPs looking to expand.

As the visual communications landscape is changing, print providers ask themselves, “How can I continue to grow my business, and what areas offer growth both now and in the future?”

Out-of-home (OOH) advertising is one of the oldest forms of advertising. Today it stands at the stage of evolution owing to the proliferation of technology, changing consumption patterns and increasing incidence of the organized retail sector.

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