Trends/Analysis

Jessie Farrigan Visit Author's Page

Jessie Farrigan is the production editor for the Printing & Packaging Group at NAPCO Media.

Alyssa Summers Visit Author's Page

Alyssa Summers is the CEO of Pryntbase, a marketing service and solutions provider for full service print companies. She brings a deep background in digital strategy and a proven track record in agency and industry leadership. Alyssa has helped hundreds of print businesses drive visibility, leads, and sales through smart use of technology and marketing automation. Known for her practical approach and deep industry insight, she is a digital marketing thought leader focused on helping printers thrive in the digital age. You can reach her at alyssa@pryntbase.com.

Dave SarroVisit Author's Page

Dave Sarro is the founder and CEO of Promo Direct.

Carly O'NeillVisit Author's Page

Carly is Communications & Content Coordinator at PRINTING United Alliance.

Theresa HegelVisit Author's Page

Theresa Hegel is the executive editor, special projects & sustainability, at ASI, where she oversees various strategic initiatives for the company’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. She writes regularly for Counselor and PPM magazines and the ASICentral news site, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Jessica MakrinosVisit Author's Page

Jessica Makrinos is the marketing manager at Inkcups, a supplier and manufacturer of direct-to-object inkjet printing equipment, pad printing equipment, laser platemakers, and corresponding supplies. Jessica has spearheaded the company’s global marketing efforts since 2016. Before joining Inkcups, she earned marketing experience through formal education and in marketing roles at robotics and software companies.

Lisa CrossVisit Author's PageLisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.

Kalie VanDewaterVisit Author's Page

Kalie VanDewater is senior content editor at NAPCO Media.

Kristine ShreveVisit Author's Page

Kristine Shreve is the founder and CEO of Kristine Shreve Consulting. She is also the Director of Marketing and Outreach for Applique Getaway and Lynnie Pinnie. An advocate for women, Kristine is the creator and host of Women + Business, a weekly show that discusses being a woman and being in business and how those two states of being intersect. In 2019, Kristine founded the Women in Garment Decoration group on Facebook, which is now over 1,200 members strong. Kristine also has a long history of writing for industry publications and giving seminars and speaking on panels at industry trade shows. She can be found at www.kristineshreve.com.

Mike BoyleVisit Author's Page

Mike Boyle is the Global Head of Large Format Go-To-Market at HP.

June 25, 2026The Workforce Wake-Up Call

As retirements accelerate and competition for talent intensifies, industry experts share their strategies for attracting and developing the next generation.

June 24, 2026AI Search Is Changing How Print Buyers Find Vendors

Here's how AI search and ChatGPT are changing vendor discovery for print buyers and what companies can do to improve AI search visibility.

June 22, 20267 Trends Giving Shape to Digital Cutting and Routing

Always a wide-format necessity, finishing technologies, and cutting/routing technologies in particular, have stepped to the forefront of automation and opportunity.

June 18, 2026Closing Print's Knowledge Gap Starts in the Classroom

The “Color Consistency in Print: A G7+ Foundations Curriculum” program is the latest tool designed to help educate and create a foundation for students who are ready to explore a future in print.

June 10, 2026High-Tech Meets Human Touch: The Latest Challenge for Print Sales

Digital transformation is changing the way print sales are done, opening up new opportunities to connect with print buyers.

May 20, 2026AI Governance Is Now a Business Requirement

It's become increasingly obvious that AI governance is not optional for the printing and packaging industry. What's clear is that waiting to see what will happen means falling behind.

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