Trends/Analysis

Ashley Roberts is the Managing Editor of the Printing & Packaging Group.

Dan Marx, Senior Editor of the Impressions Group, holds extensive knowledge of the graphic communications industry, resulting from his nearly three decades working closely with business owners, equipment and materials developers, and thought leaders.

In her editorial, Wide-format Impressions Editor-in-Chief Denise Gustavson talks about the entertainment industry — and all the opportunities summer weather provides for wide-format print providers.

If there is one thing no one can deny, it’s that the past several years — filled with a pandemic, social unrest, and more — have irreversibly changed the retail landscape. Print buyers, brand reps, and marketing professionals shared their insight about the challenges in retail — and how PSPs can help.

As a society, we tend to be looking down — but that doesn’t necessarily have to be a bad thing. Bring the graphics to the floor, and before you know it, you’ve got an opportunity to capture the unlimited potential of an untapped advertising market.

Experience designers are incorporating emerging digital technologies, including 3D digital signs, holograms, and mixed reality with printed environmental graphics to complete a holistic retail experience.

What trends have impacted the wide-format market the most in the past several years? What trends should you be watching? What technologies have come to market in the past 15 months that could take your business to the next level?

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