Trends/Analysis

Ashley Roberts is the Senior Production Editor of the Printing & Packaging Group.

Dan Marx is the Director of Content Development at SGIA.

Voice search just became even more ubiquitous — voice interfaces now come as car cigarette lighter plugs. This means billboards and other terrestrial ads need to be ready for increased voice searches from drivers.

Personalization is at the heart of serving customers in a variety of niche businesses. And thanks to the evolution of technology and Industry 4.0, mass personalization has finally become a reality.

Dave Kennedy, owner of Southern Carton, had his eye on expanding the capabilities of the 42-year old traditional industrial packaging company in hopes of satisfying existing customer requests for retail-ready and point-of-purchase (POP) displays.

While inexpensive, portable displays are still popular with small businesses and organizations that rent 10x10-ft. spaces. Exhibitors seeking to make a strong brand impression at a trade show typically need multiple types of graphics plus display systems for bigger spaces. 

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