Trends/Analysis

Ashley Roberts is Content Director of Printing Impressions.

Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.

With over 40 exhibitors and attendee registration reaching over 500 people, the young expo has made a name for itself since its debut in 2022. The room was abuzz with excited attendees eager to look at equipment and materials on display from names like Epson, HP, Roland DGA, and Greentex.

They might seem like a throw-away, or something only packaging companies can truly make a profit on, but the reality is that stickers and decals may be a revenue center your shop isn’t currently taking full advantage of.

A group of roughly 300 industry professionals converged at the historic Monza Autodromo – known as the “Temple of Speed” – to gain expanded view of Roland DG, two recently-released printing systems, and the technological spirit of Formula 1.

One opportunity available for wide-format PSPs and their customers is the ability to print textures or finishes, offering a tactile and/or visual “bonus” when compared to flat printing on a flat substrate.

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