Out-of-home (OOH) advertising is one of the oldest forms of advertising. Today it stands at the stage of evolution owing to the proliferation of technology, changing consumption patterns and increasing incidence of the organized retail sector.
Trends/Analysis
Ashley Roberts is the Senior Production Editor of the Printing & Packaging Group.
Dan Marx works with the graphic communications industry's diverse knowledge base to raise awareness of trends and opportunities and helps graphics communications professionals and their customers identify and adopt new technologies, and access lucrative market areas. Since starting at SGIA in 1991, he has been published in industry publications worldwide, presented at industry events across segments, and served as an enthusiastic ambassador for new processes and business opportunities.
Calling the in-plant industry “strong,” Consultant Howie Fenton reviewed the results of an in-plant survey during PRINTING United that revealed some positive trends.
For many companies, PRINTING United represents a step outside of the status quo — a journey into the near unknown. And that’s a good thing. Stepping out of the comfort zone is good for your personal development and your business.
As PRINTING United ends, SGIA’s Women in Print Advisory Council enters a state of reflection on where we’ve been, and where we want to go next.
It might be tempting to gloss over yet another article about sustainability in the print industry. But, the reality is that sustainability is just as — if not more — important than ever before.
Consumers have more choices than ever. Boutique brands, regional providers, and craft products fill shelves and generate demand for packaging. Print providers eyeing this market face unique challenges, including food safety.
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