According to research by Brandon Gaille, “the performance apparel industry is forecast to reach total sales of over $230 billion by 2024.” Technavio projects the global swimwear market is “poised to grow by $6.74 billion during 2020-2024.” This presents growth opportunities for PSPs looking to expand.
As the visual communications landscape is changing, print providers ask themselves, “How can I continue to grow my business, and what areas offer growth both now and in the future?”
Out-of-home (OOH) advertising is one of the oldest forms of advertising. Today it stands at the stage of evolution owing to the proliferation of technology, changing consumption patterns and increasing incidence of the organized retail sector.
Calling the in-plant industry “strong,” Consultant Howie Fenton reviewed the results of an in-plant survey during PRINTING United that revealed some positive trends.
For many companies, PRINTING United represents a step outside of the status quo — a journey into the near unknown. And that’s a good thing. Stepping out of the comfort zone is good for your personal development and your business.
As PRINTING United ends, SGIA’s Women in Print Advisory Council enters a state of reflection on where we’ve been, and where we want to go next.