Tips and Tools

Ashley Roberts is the Senior Production Editor of the Printing & Packaging Group.

Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging, and Publishing Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics andWide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.

If you feel like there’s never enough time in the day to run your decorating business the way you’d like to, time management might be the root cause of your inability to get in strategic planning time or even to complete your to-do lists.

One of the easiest ways to get warm - or even hot - leads is through referrals from your current, on-repeat and happy customers. In fact, the lifetime value of a referred customer is 25% higher than that of other customers, according to the Wharton School of Business.

Outdoor advertising is one of the oldest and most prominent ways for business owners to market their products and services. Effective outdoor advertising is a great way to impact audiences consistently and on a large scale.

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