Tips and Tools

Ashley Roberts is the Senior Production Editor of the Printing & Packaging Group.

Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging, and Publishing Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics andWide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.

Hiring the right people is essential to the success and growth of your business. It pays to use job interviews to gain insight into candidates’ skills, strengths, and such critical issues as their interest in working for you, and their potential fit with your company.

Implementing major new software, such as a Print MIS, within an environment where people already feel stretched on a day-to-day basis can sometimes feel like a daunting task. To combat potential issues, it is important that preparation and communication occur before decisions are made.

In today’s environment of short attention spans and over-crowded schedules, an association is unlikely to survive without a strong staff, with equally strong opinions and ideas of where an association must move to stay ahead.

As convergence of wide-format and more traditional sheetfed shops continues apace, the risk of that other “specialty” shop expanding its capabilities and eating into your business can’t be ignored — and besides, wouldn’t it be nice to bring those large wide-format margins in house?

Growth and profitability. At the end of the day, those are the two key metrics every printer is after. Every attendee is here because they are searching for new ways to grow their business. The challenge, however, is figuring out what those growth opportunities actually are.

Today, just about every PSP wants to establish and maintain a reputation as a customer’s one-stop shop for results. But earning that reputation requires the right mix of people, processes, and technologies — and sound strategy.

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