Tips and Tools

Alyssa Summers is the CEO of Pryntbase, a marketing service and solutions provider for full service print companies. She brings a deep background in digital strategy and a proven track record in agency and industry leadership. Alyssa has helped hundreds of print businesses drive visibility, leads, and sales through smart use of technology and marketing automation. Known for her practical approach and deep industry insight, she is a digital marketing thought leader focused on helping printers thrive in the digital age. You can reach her at alyssa@pryntbase.com

Emily Yepes is a powerhouse sales trainer and revenue producer who lives at the intersection of sales theory and real-world execution. What sets her apart isn’t just her deep knowledge of sales doctrine —it’s that she’s still in the trenches, consistently ranking in the top 5% of over 400 Sandler sales executives worldwide. She brings that same performance-driven mindset to every training room she enters. Emily coaches the sales teams of printing and packaging industry leaders, including JS McCarthy Print+ Packaging, The Packaging School, Canadian Printing Industries Association, Norkol, ImageMark, and Sonoco on everything from prospecting and consultative selling to negotiation and account management. Her average training score? A near-perfect 4.9 out of 5—proof that her clients don’t just learn from her, they love learning from her. She doesn’t deal in hype. Emily brings a practical, psychology-based framework to sales, helping professionals rethink the way they approach buyers, conversations, and themselves. Her philosophy is clear: great salespeople aren’t born—they’re trained. With the right mindset, anyone can learn to breakdown buyer resistance and build real trust that lasts. Approachable, direct, and refreshingly honest, Emily’s training style resonates with sales teams at every level. Her sessions leave people not only inspired—but equipped to sell more and sell better.

 

 

Every year, the Pinnacle Awards program celebrates the technologies and products creating the biggest waves in the printing and packaging industry. Here are some of the most interesting facts about this year's winners.

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