Tips and Tools

Ashley Roberts is the Managing Editor of the Printing & Packaging Group.

Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.

Graphics producers have many application choices when it comes to serving the retail space, and many of those choices require installation. Each type of job must be done right. Further, the installation professional may be the only in-person contact that takes place between graphics producer and retailer.

While purchasing new equipment is certainly exciting, with the visions of all the new applications it will open up for your shop, you can’t simply “buy it and they will come.” Planning for the future and how to expand the business is critical for ensuring long-term success.

Designers are not used to working directly with manufacturers and vice versa. The desire is there though, and the opportunity to work together to customize projects with more detail and less waste is excellent. Printers and interior designers just need to learn how to work together.

As more and more wide-format printers expand their range of offerings into textiles, they may find themselves hearing a lot of new textile terminology. While you don't need to know everything about a fabric to print on it, it helps to have a basic understanding of the language of textiles.

More Blogs