Tips and Tools

Heather and Bernard Kincaid own Signarama Rivercities in South Point, Ohio. Since opening in 2017, they’ve transformed it from a small shop into a regional signage leader. Over the last seven years, the Kincaids have expanded from three employees in 2,200 square feet, to 17 staff members in a 12,000-square-foot facility, specializing in vehicle wraps and digital signage. Bernard leveraged his 18 years as a union insulator, while Heather, a former marketing executive with four Marshall University degrees, serves as President and CFO. The couple balances their business success with raising six sons and enjoying time with their granddaughter.

Virginia (Ginny) Mumm is a freelance writer and editor offering a wide range of public relations services and content marketing, including blog posts, press releases, social media posts, newsletters, trade magazine articles, and case studies. She has more than 15 years of experience working with companies in the technology, retail, construction, and consumer products industries.

Kalie VanDewater is associate content and online editor at NAPCO Media.

Theresa Hegel is the executive editor, special projects & sustainability, at ASI, where she oversees various strategic initiatives for the company’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. She writes regularly for Counselor and PPM magazines and the ASICentral news site, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Wes Friesen is a proven leader and developer of high performing teams and has extensive experience in both the corporate and non-profit worlds. A former in-plant manager, he is also an award-winning university instructor and speaker, and is the president of Solomon Training and Development, which provides leadership, management and team building training. His book, Your Team Can Soar! contains 42 valuable lessons that will inspire you, and give you practical pointers to help you—and your team—soar to new heights of performance. Your Team Can Soar! can be ordered from Xulonpress.com/bookstore or wesfriesen.com. Wes can be contacted at wesmfriesen@gmail.com.

David Campbell is a Chief Underwriting Officer at USI, the Administrator of the PRINTING United Alliance Insurance Program. With more than 40 years of industry experience, David has been involved with many aspects of commercial lines underwriting, state filings, insurance systems, reinsurance, and marketing for both carriers and program administrators. David worked for four major insurers before working with USI on the broker side. He graduated from Florida State University with a major in Risk Management & Insurance.

Bob Chapa is the CEO of Signarama in Metro Detroit.