Building a sales plan can help transform a slow-growth business into a high-growth one by providing a clear roadmap. Here are some ideas to get started.
Tips and Tools
Ashley Roberts is the Managing Editor of the Printing & Packaging Group.
Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.
Pat McGrew, M-EDP, CMP is the Director and Evangelist for the Production Workflow Service at InfoTrends. As an analyst and industry educator, McGrew works with InfoTrends customers and its clients to promote workflow effectiveness. She also has a background in data-driven customer communication, and production printing with offset, inkjet, and toner. Co-author of eight industry books, editor of "A Guide to the Electronic Document Body of Knowledge," and regular writer in the industry trade press, McGrew won the 2014 #GirlsWhoPrint Girlie Award for her dedication to education and communication in the industry, and the 2016 Brian Platte Lifetime Achievement Award from Xplor International. Find Pat on Twitter as @PatMcGrew and LinkedIn.
Ed Levy has more than 25 years of apparel-decorating experience. Levy, who’s director of software technologies for Hirsch Solutions, is an in-demand speaker at trade show and regular contributor to industry magazines.
Michelle Johnson, Director of Worldwide Marketing at SAi can be reached at michellej@thinksai.com
A versatile leader with 20 years of combined, progressive experience impacting company performance and profitability through marketing leadership. Currently, Heather is senior director, marketing,
Commercial Printing Business Group, Ricoh USA Inc.
Dan Johansen is the Marketing Manager of Wide Format Solutions in the Commercial & Industrial Printing Business Group at Ricoh USA.
Dan Gillespie began his professional career in the newspaper industry, where he honed his skills and became proficient in desktop publishing, scanning, and color separation/reproduction for cold-set web printing. He then went to work for a national graphic arts reseller, GE Richards Graphic Supplies, as an application specialist - training clients in graphics related software. In 1999 he started ColorGeek Inc., solving color workflow problems for photographers, printers, publishers, and converters. In 2010 I went to work for Color Management Distribution where he was the Director of Technical Services until November, 2018 when he became the Director of Technical Services for Alder Technology.
Toni McQuilken is the senior editor for the printing and packaging group.
Kimberly Meyers is the principal at Kimberly Meyers & Associates, a marketing consulting firm. Kimberly is a Marketing VP for hire. She develops marketing solutions based on strategic assessment of her client’s business, sales and marketing requirements. She lives by the philosophy of ensuring the appropriate message and content is delivered to the target audience – always, focusing on customer needs and satisfaction. Kimberly welcomes your connection at kimberly@kimberlymeyers.com.
Rob Ristagno, Founder and CEO of the Sterling Woods Group, previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. Ristagno is passionate about helping others grow near-term revenues by applying data science to uncover and test low-risk, high-reward sales and marketing strategies. Committed to spreading this message, Rob is the author of A Member is Worth a Thousand Visitors and the developer of the Growth Mindset Assessment.
Summer Gould is Account Executive at Neyenesch Printers. Summer has spent her 31 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as the industry chair for San Diego Postal Customer Council. You can find her at Neyenesch’s website: neyenesch.com, email: summer@neyenesch.com, on LinkedIn, or on Twitter @sumgould.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
Adriane Harrison is Vice President, Human Relations Consulting at PRINTING United Alliance. Adriane assists members with a wide variety of HR matters involving statutes, regulations, policies, procedures, culture, and staffing, as well as the gamut of day-to-day HR issues. In addition, she supports professional development by conducting webinars, participating in panel discussions, and speaking at industry events on human resources issues. Currently, Adriane is the Chairperson of the Graphic Communications Workforce Coalition, a member of the Women in Print Alliance, and a founder of the Women’s Print Mentoring Network.
Adriane received a journalism degree from the University of Illinois and a law degree from DePaul University in Chicago. As an attorney, Adriane practiced in both the public and private sectors. Her work was in the areas of Constitutional, commercial, securities, and criminal law. Adriane and her family live in Pittsburgh, Pennsylvania.
James Andres is the Content Manager for S&S Activewear. Contact: jandres@ssactivewear.com.
Adrian Webster is one of the UK’s leading motivational speakers and author of Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business
By Kristopher Parks is the Director of Print Production at The Bernard Group.
Piet De Pauw is the Head of Marketing at Enfocus.
In 2001, Roger Gimbel founded Gimbel & Associates, an international consulting firm providing business and market development services, skills training, and expert public speaking in the graphic communications and digital solutions industry. The mission of Gimbel & Associates is to help clients identify new business opportunities and implement leading-edge solutions using expertise in organizational development, technology selection, implementation, and work processes.
Roger oversees a team of Consultants with expertise in sales training, workflow analysis, MicroModeling, multichannel marketing, marketing plans, transactional printing, trans-promotional applications and creative strategies for mergers and acquisitions, business development workshops and seminars.
Ray assists association members with information on digital printing as well as digital equipment, materials, and vendor referrals. He oversees training and certification workshops at PRINTING United Alliance. Ray is project manager for both the PDAA Certification program and the PRINTING United Alliance Digital Color Professional Certification program and is an instructor for the Color Management Boot Camps as well as a G7 expert. Ray regularly contributes to the Association's Journal and won the 2016 Swormstedt Award for Best in Class writing in the Digital Printing category. Ray was inducted into the Academy of Screen and Digital Printing Technologies (ASDPT) in 2020. He also works with SkillsUSA to conduct the National Competition for Graphics Imaging Sublimation. Outside of work, Ray enjoys biking, international cuisine and spending time with his three fantastic grandkids.
Kristen Dettoni is the founder and CEO of Design Pool LLC, the only pattern library created exclusively for interior designers. Since 1996, Kristen has worked for mills throughout North America, designing fabrics for automobiles, furniture, and home furnishings. She developed the first sustainable upholstery fabric for office interiors, the first sustainable upholstery fabric for automotive interiors, and was awarded a patent for automotive suspension seating. Kristen believes strongly in the power of good design to transform our environments and experiences.
Gareth Newman, Academy Manager, Drytac, has more than six years’ experience in the industry. He is an experienced sign-maker, having worked in the sign industry since he was a teenager.
Phil Webster is the head of Industrial Sales, EMEA at Drytac.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Mike Philie leverages his 28 years of direct industry experience in sales, sales management and executive leadership to share what’s working for companies today and how to safely transform your business. Since 2007, he has been providing consulting services to privately held printing and mailing companies across North America.
Mike provides strategy and insight to owners and CEOs in the graphic communications industry by providing direct and realistic assessments, not being afraid to voice the unpopular opinion, and helping leaders navigate change through a common sense and practical approach.
Bob Chapa is the CEO of Signarama in Metro Detroit.
As job shops grow, they tend to hit a ceiling of how much work can be performed with the staff and resources they currently have. Processes will need to be adjusted to think more broadly.
Leaders should remain adaptable while focusing on key aspects of the business. Here are four areas to focus on to ensure success.
Succession planning doesn’t have to be painful. For companies that leave time for the process to unfold, the transition can be seamless. Here are some tips to position your company for future prosperity.
If you’re ready to do some research and networking in the interior design market, here are some suggestions on trade shows and professional organizations worth checking out.
One thing a day is all it takes to be healthy, wealthy, and wise. Don’t wait your entire sales career to learn the lesson in Bill Farquharson’s blog this week.