Promo products remain a cost-effective form of advertising. Insights from the 2026 ASI Ad Impressions Study reveal why they continue to stand out.
Industry Sector Reports
James A. Russell, partner at New Direction Partners, brings over 20 years of experience as a printing company executive having served as CEO of two family-owned graphic communication companies. During his tenure as owner and CEO of Arbor Press, a commercial printing company in Michigan, the company was an eight-time winner of the National Association for Printing Leadership’s (NAPL) prestigious Management Plus Awards program. Arbor Press was also recognized twice during his leadership as one of the 50 fastest growing printers in the country. Contact him at (610) 230-0635, ext. 703.
Ashley Roberts is Content Director of Printing Impressions.
For more than a century, the billboard business depended on printing. Today, that relationship is beginning to unravel.
As we move further into 2026, it’s a good time to assess what drove activity in 2025 and what’s likely to carry the momentum forward.
The first-ever printing industry census paints a vibrant picture of an industry rooted in centuries-old craftsmanship and new technology.
Sports clubs and teams, interest-based groups and community organizations have been on the rise in the postpandemic world.
There are plenty of sizzling microtrends and new products to promote in this shifting market.
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