Business Management – Convergence

One common complaint heard across the print industry is that marketers and brands don’t truly understand what is possible with print.

After years of absence from the trade show circuit, Heidelberg returned as an expo exhibitor at the inaugural PRINTING United.

Dave Leskusky and Ford Bowers discuss the success of PRINTING United and thank everyone who contributed to the success of the event.

Convergence emerges at PRINTING United with a diverse show floor.

For many companies, PRINTING United represents a step outside of the status quo — a journey into the near unknown. And that’s a good thing. Stepping out of the comfort zone is good for your personal development and your business.

It’s no secret that the industry has undergone profound changes: communication platforms, shifting business dynamics, and new competitive threats are all impacting printing run lengths and demand for printed products.

An exploration of “convergence” by industry thought leaders Marco Boer and David Zwang turned into a freewheeling, open discussion.

PRINTING United has much to offer for any company operating within the wide spectrum we refer to as “printing,” including those companies serving the apparel decoration and functional segments. They are here to learn where technology is going, and to gain a view of how their businesses will change in the years ahead.

Mark Michelson sat down with Frank Tueckmantel to talk about the PRINTING United UX initiative.

PRINTING United opened with an intensive educational session devoted to the impact of convergence.