Inkjet is well-positioned for a second wave of adoption. Inkjet image quality, speed, and media support have all made strides, closing the quality gap with offset, while delivering fast turns and synergy with the software driving print operations. New platforms and inks are shifting the boundaries of what’s possible.
Just about everyone has a supercomputer (and advertising conduit) in their pocket. If the generational reports are to be believed, no one under 40 ever looks up from their mobile device. But if you look at the data, it’s clear that people are looking up from the phones because direct mail continues to be effective.