Wide-Format 101 — The Essential Skills

Chuck Payne, Owner of Image 360 in Kansas City Midtown, KS

To kick off the Wide-Format 101 half-day event on Wednesday, October 17, Chuck Payne, Owner of Image 360 in Kansas City Midtown, KS, looked at the essential elements printers should consider if they want to jump into the wide-format space.

There is still a lot of opportunity for shops that can differentiate themselves from the competition. The one thing that should never be used to set your shop apart is price.

“Find out what makes you different — whether it’s service, responsiveness, quality, consistency or something else —and don’t just sell on ‘I can do it cheaper.’”