Vector Media Continues Expansion of Transit Business into Nashville
NEW YORK, N.Y. — February 6, 2019 — Vector Media, the nation’s largest and most innovative transit media company, today announced the expansion of its Double Decker bus fleet into the vibrant and burgeoning city of Nashville, Tennessee. Entering into this new market further augments Vector’s large-format spectacular transit business into another of the most coveted U.S. ad markets which now includes New York, Los Angeles, Chicago, Las Vegas, Miami, Austin, Houston, Dallas, Orlando, San Francisco, Washington, D.C., Philadelphia, and Boston. In addition to Vector’s double decker spectacular transit business, Vector also maintains municipal transit advertising contracts in over 35 U.S. cities. These businesses combine to create the largest transit network in the United States and the only network capable of providing national coverage.
Known for its culture, dining, tourism, entertainment and performing arts, Nashville was tailor-made for Vector’s dynamic client base and the large-format transit spectacular. The Double Decker’s versatility offers advertisers the ability to reimagine their out-of-home creatives, embellishing with LED illumination techniques, 3D printing and custom materials to create head-turning brand executions. The utility of the Double Decker format also means brands can create interactive campaigns, activating their media through experiential campaigns using the double decker as a backdrop or centerpiece. This has become an increasingly unique and important component of Vector’s platform - the ability to combine outdoor media with experiential activations and mobile retargeting to create social amplification and drive online search.
“Nashville’s energy and culture is a great fit for Vector,” said Marc Borzykowski, CEO of Vector Media. “We work with brands looking to drive cultural relevance, that want to be imaginative and tell stories that will speak to the market.” “In addition to bold creative opportunities, Vector will also employ data-driven tools and technologies to further micro-target audiences in Nashville.”
Vector Media assets cover 54 transit markets between its public and private partnerships – more than any other media company in the country enabling national, regional and local coverage.
The preceding press release was provided by a company unaffiliated with Wide-Format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-Format Impressions.