Turbo Images Rolls Out Messages of Thanks to Essential Workers During Pandemic
With tremendous gratitude for truck drivers and other front-line workers during the COVID-19 pandemic, Turbo Images has created a rolling tribute in the form of 15 vehicle wraps on trucks traveling across North America.
“Truck drivers are front-line heroes who have kept our store shelves stocked and the economy moving during the pandemic,” said Pier Veilleux, President and CEO of Turbo Images. “They have risked their own health and safety and experienced isolation, with long hours on the road compounded by necessary physical distancing. We are incredibly grateful for their work, and we hope our messages of support lift their spirits and those of all front-line workers.”
Turbo Images, a leading fleet graphics specialist, leveraged its expertise to produce vehicle wraps with colorful imagery and messages such as, “We appreciate you. We see you. We thank you for your contributions,” and “Thank you, drivers!”
Turbo’s wraps appear on trucks that are owned and operated by customers including SGR Trucklines, Penner International, C.A.T., Groupe Morneau, Highlight Motor Freight, Salvation Army, Manac, Parmalat and Fruit et Légumes Gaetan Bono. Turbo also partnered with Big Rig Wraps and 3M to create the vehicle wraps.
The design idea came from Turbo Images, with different themes for different front-line workers. The goal was to support the transportation market and convey a message of hope and gratitude.
“Much of the time, people don’t think about how fundamental the transportation sector is to our society and our economy,” said Veilleux. “If the transportation market stops, most of what we rely on just wouldn’t be available. Drivers connect our cities and communities, and they have faced substantial challenges over the past five months. Turbo Images is part of a strong community standing in solidarity with the transportation profession, and we’re proud to honor these essential workers in this way.”
The preceding press release was provided by a company unaffiliated with Wide-Format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-Format Impressions.