Street-Media-Group-Circle K-beer-street-veiw-clsoe

This unique bus shelter in Denver was part of a multi-channel marketing campaign developed by The Integer Group to promote Circle K convenience stores. Before Jan. 1, 2019, Colorado grocery stores and convenience stores weren’t permitted to sell beer with more than 3.2% abv. The bus shelter graphics called attention to the fact that new law removes that restriction. Street Media Graphics in Ft. Collins, Colo., wrapped the shelter and bench in red vinyl, and installed the graphics and 3D-printed topper.

This unique bus shelter in Denver was part of a multi-channel marketing campaign developed by The Integer Group to promote Circle K convenience stores. Before Jan. 1, 2019, Colorado grocery stores and convenience stores weren’t permitted to sell beer with more than 3.2% abv. The bus shelter graphics called attention to the fact that new law removes that restriction. Street Media Graphics in Ft. Collins, Colo., wrapped the shelter and bench in red vinyl, and installed the graphics and 3D-printed topper.

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