Tito's & New Belgium Target Iconic OOH Units at the Las Vegas Strip
Kre8's Touchdown Towers unique vertical layout and size serve well for gigantic Tito's bottle and Voodoo Ranger IPA beer can. The intersection of Las Vegas Strip and Flamingo Rd. boast an impressive 153,000 vehicles (NDOT 2018) that travel through this bustling corridor that connects Caesars Palace, Bellagio, Cromwell and Bally's, not counting the tourists that line east and west sides of the infamous Las Vegas Strip. The most recent pedestrian study counts 424,000 daily walking hours on the Las Vegas Strip (Applied Analysis 2009). With an upcoming data reveal of the pedestrian volume, that number stands to be even greater. Applied Analysis pedestrian study preliminary results are going to be unveiled on Monday 20th during OAAA conference being held in Las Vegas at Aria Resort and Casino.
Beer and spirits categories are a natural branding fit for the leisure and party-going demographic of the Las Vegas gaming corridor. The 40-ft towers provide a unique eye-level opportunity that give pedestrians over a 3 minute line of sight walk into the placements. "There's just not any owned static billboards available for 1.5 miles headed north and just about a mile headed south, let alone units like this" "The towers are specific to the pedestrian bridges and only two intersections on the Las Vegas mentions Jeremie Watkins (owner Kre8 Media)."
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