The Vomela Companies Acquires PFL, Expands Capabilities
The Vomela Companies, a full-service provider of visual communications and specialty graphics, announced the acquisition of PFL, a leading direct mail automation and printing company based in Livingston, Montana. This strategic move enhances Vomela's national footprint and strengthens its ability to deliver data-driven, multi-channel marketing solutions to clients across industries.
Founded in 1996, PFL helps marketers automate, personalize, and measure direct mail just like digital channels. Its platform integrates with CRMs and marketing automation tools like Salesforce, Adobe Marketo Engage, and Iterable, enabling triggered mail sends based on customer behavior. The company is also known for its extensive range of high-quality standard and custom print solutions, including brochures, postcards, catalogs, and Every Door Direct Mail solutions.
Headquartered in St. Paul, Minnesota, Vomela is a leading, full-service provider of specialized graphics solutions that bring ideas to life—delivering high-quality visuals for any surface, at any scale. From in-store signage for major retailers to fleet graphics for companies and standout visuals at iconic events, Vomela is a trusted partner to both global and local brands—with more than 20 locations and 1,300+ employees across North America.
"Direct mail continues to be one of the most effective and measurable marketing channels," said Mark Auth, President and CEO of The Vomela Companies. "Adding PFL's capabilities to our portfolio allows us to expand our end-to-end direct mail campaign support and automation—from creative strategy to production, personalization, and delivery."
PFL will remain in its current Livingston facility and operate as a division of The Vomela Companies, maintaining staff to ensure business continuity and client satisfaction. The combined expertise of both organizations opens new opportunities to deliver high-impact marketing programs for healthcare, financial services, retail and other verticals.
"We're thrilled to join the Vomela family," said Dave Hawkins, CEO of PFL. "Our shared commitment to service and excellence—combined with their national footprint, creative expertise, and operational strength—will enable us to scale our solutions and deliver even greater value to our collective client bases."
In January 2025, The Riverside Company invested in The Vomela Companies to support its continued growth, both organically and through acquisitions. PFL marks the company's first acquisition since Riverside came on board.
"PFL's technology, client base, and exceptional team immediately stood out to us," said Riverside Lead Operating Partner and Vomela Chairman of the Board Marc Jourlait. "Their deep commitment to client success and product quality aligns perfectly with Vomela's values. Together, we're excited to broaden our capabilities and deliver even greater value to the customers we serve."
This acquisition marks another milestone in Vomela's ongoing growth strategy, expanding both its geographic reach and range of services to better meet the evolving needs of brands seeking meaningful client engagement.
Advisors
Citizens Capital Markets & Advisory served as the exclusive financial advisor to PFL and Goodwin served as legal counsel to PFL.
The preceding press release was provided by a company unaffiliated with Wide-format Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Wide-format Impressions.
