The Growing Opportunity in Digital Traffic Signage

Dennis Stevenson

Did you know that the majority of all traffic and safety signage is produced by independent print shop owners, not by city or state municipalities?

For digital sign providers, there is ample opportunity in this market.

While the sign and graphics community widely transitioned to a digital printing process more than 20 years ago, traffic signs – as regulated by the US Department of Transportation — continued to be produced with conventional imaging like screen printing and manual methods like cut-overlay process.

However, the USDOT's recent decision approving digital printing as an accepted method for regulated traffic signage means there is no better time than now to consider entering the market.

On Thursday, October 24^th at 1:00pm in Room C142, Dennis Stevenson, director of sales and marketing, OKI Data Americas, (Booths 11545, 8011), will lead the session “On the Road: Trends & Opportunities for Traffic Signage.” “In this session we'll take a close look at market transition and opportunity, regulated and non-regulated signage, the production workflow and the economics of growing your business in the market,” shares Stevenson.

Attendees will learn the different types of traffic signage, and the digital printing system components required for regulated and warranted signs, including the reflective sheeting, software, printer/ink system and fabrication of the finished sign faces. Attendees will also learn about the expected durability of the finished signs.

“You’ll learn the mechanics of creating traffic signs, including the technology requirements, and how to establish or grow your business in the traffic sign market,” says Stevenson.