Taylor Rebrands Assets to Reflect Synergy of Company Offerings
Taylor Corporation recently announced the rebranding of three companies acquired over the past two decades to better reflect its “Taylor United” corporate strategy.
The three companies are Curtis 1000, a leading provider of commercial print and packaging; Vectra Visual, known for design-forward solutions in retail signage and merchandising; and Optima Graphics, one of the nation’s leading wholesale suppliers to the trade show and event markets. Together, the companies comprise the newly-named Taylor Print & Visual Impressions, Inc., led by enterprise group president Mike Robinson.
“We are uniting the strengths of our teams and facilities across the country under the Taylor name to better reflect the powerful synergies of our extensive capabilities,” said Robinson. “We will continue to partner with the wholesale trade exclusively in the show and event space, as well as work directly with many iconic brands to create industry-leading marketing solutions. From creative and design to scalable production in signage, Taylor offers packaging, direct marketing, publishing, and visual graphics of all kinds. We take great pride in helping many of the nation’s leading companies in retail, entertainment and travel, food and beverage, health and beauty, and the financial services industries make positive impressions on people every day.”
The newly created group encompasses 2,250 employees, 17 facilities, and a diverse range of print capabilities, all supported by marketing, data, and analytics designed to optimize the creation of high-impact brand communications and experiences.
Taylor acquired Curtis 1000 in 2002, Optima Graphics in 2008, and Vectra Visual in 2011. They are among the more than 187 companies added to the Taylor family of companies over its 45-year history.
The preceding press release was provided by a company unaffiliated with Wide-format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-format Impressions.