Stunning Graphics for the 2019 Super Bowl LIII
Top Value Graphics (TVF) (Booth 8838) teamed up with valued customer Parallax Digital Studios to print high-profile graphics for the 2019 Super Bowl LIII, held at Mercedes-Benz Stadium in Atlanta.
The largest challenge Parallax faced was outfitting a massive stage with endless amount of cabling, trusses, tie-downs, and speakers, with an aesthetic dual-purpose solution to hide these components and provide eye-catching branding for Super Bowl LIII. The team had three days to measure, fabricate, and install, and no mechanical fasteners could be used. Parallex elected to utilize the dye-sublimated fabric and SEG frame approach to deliver the high-end, seamless graphics.
Since these displays would serve as the primary backdrop for many events throughout Super Bowl LIII, the finished results needed to be stunning and attention grabbing. Parallax determined TVF’s Supernova fabric was perfect for the large lightbox graphic requirements. Knowing they could rely on Supernova’s tight warp knit, lock-stitch, and durable construction, they were able to place holes in the graphics without excessive tearing or graphics faults that would reveal speakers behind the structure.
Parallax also utilized TVF’s Midnight Blockout fabric for additional surrounding graphics due to the excellent print quality and durability. The finished graphics for the surrounding displays were required to withstand dramatic temperature shifts expected for the duration of the two-week event. Parallax states: “We needed the reliable print consistency synonymous with Top Value Fabrics digital textile media, because we needed to achieve flawless prints with only enough time to get the job done perfectly — on the first try.”