Signarama Celebrates Innovation and Excellence at Annual Convention

Signarama, the world's leading sign and graphics franchise, welcomed nearly 400 franchise owners and employees to Las Vegas for its 2025 international convention, SARCON. The three-day event, which coincided with the International Sign Association's annual Sign Expo, featured educational sessions, networking opportunities, and celebratory programming that enabled attendees to connect with brand representatives and peers while gaining valuable insights to grow their businesses.

"This year's SARCON demonstrated the incredible strength and resilience of our franchise network," said A.J. Titus, president of Signarama. "Coming together as a franchise family allows us to celebrate our collective achievements and share strategies that drive success. The enthusiasm and innovation I witnessed throughout the convention reinforces my confidence that Signarama will continue to lead the signage industry through creativity, technology adoption, and exceptional customer service."

A highlight of the convention was the announcement of Signarama's new partnership with Location3, the premier digital marketing agency for franchise brands. Location3 will strategically manage national advertising campaigns, SEO and content marketing programs designed to increase brand visibility and drive customer acquisition for all Signarama locations nationwide. In addition, their powerful proprietary local marketing platform called LOCALACT will empower Signarama owners to activate local marketing campaigns for their individual stores, while also providing comprehensive support to all franchise owners through their Local Marketing Advisor team. LOCALACT also developed a powerful Single Sign-On (SSO) with Gorilla Dash, making digital platform access for all Signarama owners seamless.

"We're thrilled to partner with Signarama and its impressive network of franchise owners," said Alex Porter, CEO at Location3. "Our team has developed a tailored approach that honors the Signarama brand while giving franchise owners the tools they need to stand out in their local markets. We look forward to helping each location maximize its growth potential through strategic, data-driven marketing initiatives and through our comprehensive local marketing services in our LOCALACT platform. "The event featured a dynamic vendor trade show, specialized training seminars, franchise owner panels, and informational breakout sessions focused on four key topic pillars: Sales, Production & Installation, Numbers, and Store Culture.

Attendees gained insights on sales management, driving employee success, financial management, and team building that will shape their business approach in the coming year.

The convention concluded with the annual awards dinner and gala, where franchise owners were recognized for their outstanding achievements and contributions to the Signarama brand.

2025 Signarama Award Winners

• Rookie of the Year – Thatcher & Melita Brinton -Timonium, MD
• Most Improved – Chris & Carly Hayes - Danbury, CT; Francisco Rodriguez & Loli Ayerza - Hallandale Beach, FL; Craig & Jean Lemke - Glen Burnie, MD
• The Bill Schwalje Humanitarian of the Year – Kevin McCord - Lawrenceburg, IN & Florence, KY
• The Clay Coleman Conversion Store of the Year – Dee Burkhardt - Fond du Lac, WI
• Mentor of the Year – Dawn Bent & Mike Ziccardi - Huntington Station, NY; Bob & Beth Williams - North Fort Worth, TX
• Team Player – Susan Bogen - Deerfield Beach, FL; Alex & Sharon Fong - Redmond, WA; Zern & Dani Vess - Springfield, MO; Michael DeFeo - West Palm Beach, FL; Maggie & Brian Harlow - Louisville (Downtown), KY
• President's Award – Kathy Evert - Ankeny, IA
• Most Valuable Player – Bob Chapa III - Troy, MI
• Hall of Fame Inductees – The Lamb Family: Mariana, Dave, David & Robert - Ontario, CA (California); Bernard and Heather Kincaid - River Cities (South Point), OH; Beth & Mike Powers – Novi & Flint, MI; Roger Robinson – Dallas (North), TX

2025 Sign Award Winners

• Vinyl (Non-Digital) – Casey Valiant - Evansville, IN
• Vehicle Graphics – Dwayne Carruthers – Oshawa, Canada
• Electronic, Neon & Illuminated – Cynthia and JB "Jason" Brown – Louisville (Dixie), KY
• Digital Print Output – Maggie & Brian Harlow – Louisville (Downtown), KY
• Original In-House Design Concept – Casey Valiant - Evansville, IN
• Directional Wayfinding – Cynthia and JB "Jason" Brown – Louisville (Dixie), KY
• Self-Promotion – Casey Valiant - Evansville, IN
• Router Output – Maggie & Brian Harlow – Louisville (Downtown), KY
• Laser Engraver – Beth & Mike Powers – Novi & Flint, MI
• Branding/Rebranding – Glen Danielson – La Crosse, WI
• Community Involvement – Kevin McCord – Lawrenceburg, IN
• Best In Show – Dawn Homa – Brighton, CO

Signarama is part of the United Franchise Group (UFG) family of affiliated brands and consultants, giving its clients access to the resources and expertise of a global network and almost four decades of experience in the franchising industry.

Source: Signarama

The preceding press release was provided by a company unaffiliated with Wide-format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-format Impressions.