Serge Ferrari Group announced the North American launch of Frontside TXM-50, a high-transparency tensile facade material and the latest addition to the company’s renowned Tenseo range. Engineered for fixed sun breakers, facade claddings, and architectural envelopes, Frontside TXM-50 is designed to meet the evolving needs of architects and designers seeking solar protection, outward visibility, and signature design flexibility.
With an openness factor of 50%, Frontside TXM-50 provides exceptional outward visibility and airflow while maintaining solar protection and resistance to environmental conditions. Its lightweight construction and dimensional stability, enabled by Serge Ferrari Group’s advanced composite technology, make it ideal for large-scale installations where visual impact and material performance are equally critical.
“We’re proud to introduce Frontside TXM-50 to the North American market as part of our growing Tenseo line,” said David Pergallo, Associate AIA, Senior Specification Manager, North America, Serge Ferrari Group. “It’s a solution that responds to modern architectural challenges with a refined balance of form and function, whether it’s for bold new facades or energy-efficient sun control systems.”
Available in a palette of three contemporary tones — white, black, and silver — Frontside TXM-50 allows architects to express creativity without sacrificing technical requirements. The fabric is high-frequency weldable without pre-treatment, ensuring ease of fabrication and installation. With a 10-year warranty, outstanding tear and tensile strength, and compliance with international fire standards such as EN 13501-1 (B-s3, d0) and NFPA 701, Frontside TXM-50 is engineered for longevity and safety in even the most demanding environments.
Printability Unlocks Creative Potential
In addition to its structural and environmental performance, Frontside TXM-50 offers excellent printability, making it an ideal canvas for artistic expression, branding, and wayfinding. The mesh fabric supports high-resolution digital printing, allowing designers to incorporate vivid graphics, logos, or artistic motifs directly onto building facades. This capability transforms utilitarian structures like parking garages into eye-catching landmarks and creative installations. From large-scale advertising to public art, Frontside TXM-50 empowers architects and developers to deliver both aesthetic appeal and functional performance in a single solution.
As part of the Tenseo range, Frontside TXM-50 supports Serge Ferrari Group’s mission to provide high-performance solutions that elevate building design while addressing energy efficiency and sustainability goals.
The preceding press release was provided by a company unaffiliated with Wide-format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-format Impressions.






