Ricoh Brings the Real-World ‘WOW Factor’ to SGIA

"Show, don’t tell” is an old writer’s adage, but it works for any attempt at convincing communication. With this in mind, Ricoh (Booth 3601) has transformed its booth into a fully functional, fully Ricoh-produced pair of pop-up shops. Instead of focusing on bulleted lists of features, Ricoh’s booth showcases real-world applications that both demonstrate what Ricoh is capable of and inspire users to push the boundaries of print. Ricoh created an immersive and interactive experience focused on the practical applications of print. To accomplish this, the pop-up shops’ floors, walls, apparel and more have been printed by Ricoh devices, highlighting the diverse applications PSPs can create to broaden revenue streams.

RICOH Pro C7210X

Attendees will see eye-catching, game-changing applications directly next to the presses that produced them — and the experts who can help customers achieve similarly spectacular results. Some of the technology on display:

• RICOH Pro C7210X delivers game-changing five-color capabilities at an affordable price point. The press empowers printers to introduce five-color sheet-fed printing on dark, textured and synthetic substrates up to 360 gsm into their portfolio with a single press. Users have the option to print on paper lengths up to 49.6 inches simplex or 27.5 inches duplex, empowering signage shops to offload, back up or enhance the production of larger format color applications.
• The RICOH Pro T7210 flatbed was designed to bring low-maintenance reliability and ease-of-use to decorative printing. The T7210 supports substrates up to 4.3 inches thick with a print size of 6.9x10.5 feet, empowering users to print on one 4 by 8 foot board or a variety of pre-cut pieces. A media gap adjustment sensor automatically measures substrate thickness and adjusts printheads accordingly, making switching between different substrate thicknesses easy and helping to produce reliably accurate prints on the first try.
• The EFI Pro 16h LED Wide-Format Printer is a versatile hybrid printer that serves flatbed and roll-fed workflows. Users can print vivid color applications on a broad range of flexible and rigid substrates up to 65 inches wide and 2 inches thick with saturated colors and smooth gradations. With 1,200 x 1,200 dpi, near-photographic images and true four-level and variable-drop grayscale print capability, this device gives print providers a solution to help increase profit opportunities and lower costs.
• The EFI Pro 24f LED flatbed makes printing high-value applications, such as lenticulars, photographic backlit displays and irregularly shaped or heavy objects, achievable at a lower cost. It leverages variable drop grayscale printhead technology and four colors plus dual channels of white to produce precise, high-quality applications on a wide variety of substrates, thin or thick, large or small. A multi-zoned vacuum table holds media of different sizes to the 32-sqft bed, helping to ensure tight registration and reliably high image quality. Its moving gantry can accommodate substrates up to 2 inches thick, while low-temperature LED curing supports thin substrates that may otherwise melt or distort.

Be sure to stop by to see it all for yourself, at Booth 3601.