Putting the Special Effects in Screen Printing

Kieth Stevens, Western Regional Sales Manager at International Coatings Company Inc.

Special effects may be associated with the movie industry, but Kieth Stevens, Western Regional Sales Manager at International Coatings Company Inc. is hosting a session today at 9 am in room N120 showing all the different effects that can be made in printing.

“By adding new and different unique techniques to your offering, you can separate yourselves from the competition and that should add additional revenue to the bottom line,” Stevens says.

Stevens believes these effects can help a business grow. These new aspects to their products can give a business a unique edge to help keep customers happy and attract new ones.

“What I would like the attendees to take away is to not be afraid to try something new,” Stevens says. “To reach out to your supply vendors for guidance. With some clarity on what you’re working with, that it will not be as tough as one might think to create art on fabric.”