OUTFRONT Media Shows Early Support of New OMNY System

"We are ecstatic to deliver an out-of-home campaign that not only dominated a top commuter hub and reached a key audience at scale, but that promotes the incredible, upcoming technological roll out in the MTA's transit system," said Jodi Senese, Chief Marketing Officer at OUTFRONT Media. "Having partnered with the MTA for many years now, we are happy to be part of this big moment in time for them and help to promote the next stage in developing and enhancing the commuter journey."

Starting May 31, commuters will be able to use contactless credit, debit, or reloadable prepaid cards, or mobile phones or wearables, to board all Staten Island buses and the 4, 5 and 6 subway lines between Grand Central-42 Street and Atlantic Av-Barclays Center. All remaining bus routes, subway stations, and Staten Island Railway locations will be equipped with the new technology through 2020.

The MTA is continuing to undergo several improvement projects with the goal of delivering the best experience possible to New Yorkers and visitors alike. OUTFRONT Media continues to be part of these projects through brand partnerships and its digital out-of-home transformation with thousands of digital screens being built throughout the MTA.

Source: OUTFRONT Media

The preceding press release was provided by a company unaffiliated with Wide-Format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-Format Impressions.