Nimlok Pittsburgh Helps Give Target Freight a Trade Show Upgrade

Target Freight is a logistics company that specializes in freight management. Recently, the company wanted to expand its trade show marketing program by upgrading its current 10 by 10-foot exhibit to fit into a 20 by 20-foot space. After meeting with Nimlok Pittsburgh, an Orbus/Nimlok (Booth 1693) exhibit and display solutions dealer, the overall goals for the new booth were determined. The plan was to deliver an exhibit that was modern, inviting and boosted brand identity across the trade show floor.

When determining the best methods to achieve these goals, the addition of a hanging structure was placed at the very top of the list. Other specifications included the need for storage spaces, and a display system that featured a TV monitor with a display solution for a connected laptop. The booth needed to fit a 20 by 20-foot space, with the ability to reconfigure to a 10 by 10-foot or 10 by 20-foot space to suit Target Freight’s trade show schedule.

Nimlok Pittsburgh worked with Orbus to design and build a scalable exhibit that fulfilled Target Freight’s entire wish list. Brand messaging was displayed from every angle thanks to the illuminated hanging sign, constructed from bold pillowcase graphics and lightweight aluminum frames. The exhibit’s backwall featured opaque power stretch graphics, which concealed lockable storage space to keep items safe and hidden after show hours.

Front and center, a customized asymmetrical counter seamlessly paired a backlit intensity graphic with a sleek laminate base. Adding a bold branding boost, the counter graphic displayed Target Freight’s logo with elegant ease. Additionally, customized media kiosks feature backlit banner textiles, monitor mounts and branded counters. All displays can be rearranged to fit a 10 by 10-foot or 10 by 20-foot sized booth, accomplishing the flexible design the company requested.

Target Freight’s marketing department was extremely pleased with the exhibit that Nimlok Pittsburgh/Orbus delivered. Not only did the design exceed expectations, but the level of customer service was exceptional. “We chose Nimlok Pittsburgh because their design was clean and creative, meeting our needs while providing the modern feel we wanted for our expanded exhibit,” says Anita Alfonsi, Director of Marketing for Target Freight. “Just as importantly, we received the kind of customer service that we consider exceptional.”