Nettl at Digiprint Delivers High-end Retail Graphics with Drytac Polar Premium Air

Independent web design, printing, and signage company Nettl at Digiprint Bath and Chippenham used Polar Premium Air self-adhesive vinyl from Drytac to produce a set of eye-catching graphics for a local, high-end shopping center Milsom Place.

Active since 1987, Nettl at Digiprint offers web design, print, and signage services to the local business community. Working with customers across a wide range of projects, the company counts small- and wide-format printing, posters, signs, exhibition, and display graphics among its offerings.

Nettl at Digiprint elected to work with Drytac Polar Premium Air, a printable self-adhesive vinyl featuring a unique permanent adhesive with bubble-free application technology.

Nettl at Digiprint was recently called upon to support a development project involving Milsom Place – not only a prestigious shopping area but also the venue in which Channel 4’s First Dates is filmed. This involved branding several units undergoing refurbishment as part of the initiative.

For this project, the company was tasked with creating graphics to not only obscure building works, but also enhance the space, fit in with the premium nature of the shopping center, and draw interest from passers-by.

Nettl at Digiprint elected to work with Drytac Polar Premium Air, a printable self-adhesive vinyl featuring a unique permanent adhesive with bubble-free application technology that delivers easy-to-install graphics. Ben Gregory, Director of Nettl at Digiprint, said the material provided flexibility and ease of use for what was an extensive project.

“There were several units that needed branding and each had multiple windows,” Gregory said. “The easy-to-fit, bubble-free technology made installation a breeze and with the classic matte finish, it gave a high-end look.”

The project proved to be a big hit, with Nettl at Digiprint having secured more work on the back of the initial set of installations.

Nettl at Digiprint produced the graphics in-house, using its HP Latex R1000 machine to print the panels. Panels were cut to a rough size on the company’s Vivid Veloblade Nexus and hand-trimmed once installed at the shopping center for an even more accurate finish. The graphics were installed in early January 2025.

"Drytac’s Polar materials print beautifully on our HP Latex machine, and with HP Latex’s anti-scratch inks, the results are outstanding," Gregory said. "We've never had issues with these products. While we’ve tried others, our installation team requests Drytac as their preferred material.

“Additionally, the Drytac Polar film performed brilliantly in the freezing temperatures we were experiencing during application.”

The project proved to be a big hit, with Nettl at Digiprint having secured more work on the back of the initial set of installations.

“Our team worked hard to secure this project, and our success has impressed the shopping center management. As a result, they’ve entrusted us with even more signage work, including wayfinding signs, event and promotional boards, advertising panels, and additional wall and window branding.

“This looks like the start of a great partnership!” Gregory said.

Source: Drytac

The preceding press release was provided by a company unaffiliated with Wide-format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-format Impressions.