N.Glantz & Son Announces New Name And Brand Identity
N. Glantz and Son, a leading full-line national distributor of sign and graphics supplies, unveiled a new corporate name and brand identity. The organization will now be known as Glantz.
In 1906, Glantz was founded on the idea that sign makers should have high quality products and exceptional service provided to them by local sign experts. This customer promise has led Glantz to be a leading distributor of choice for sign makers across the United States.
In 2017, the company launched a Voice of the Customer survey to learn more about what sign industry customers valued in their distributors. The feedback it received from customers and supplier partners was used to reinvigorate its century-long legacy.
By refreshing its brand identity rather than completely changing it, Glantz upholds its reputation for quality while honoring the talent of its employees, customers and suppliers. All in all, its branding embodies an organization that is reinventing itself, but is still very committed to its one-man operation roots. Glantz has identified five core values with which the company provides expertise: Positivity, Loyalty, Accountability, Respect, Curiosity. Whether it’s a mom and pop shop, large company or nationwide franchise, Glantz operates with the mission to celebrate the sign industry and the creative people in it.
With this brand, customers can expect Glantz to provide a simplified shopping experience, easily accessible expertise and inspiration to be creative and run in the direction of an ever-evolving industry.
The preceding press release was provided by a company unaffiliated with Wide-Format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-Format Impressions.