McKinney New York’s Joe Maglio to Serve as Chief Judge for the 2020 OBIE Awards
The Out of Home Advertising Association of America (OAAA) has announced the jury for its 2020 OBIE Awards program. Joe Maglio, CEO of McKinney New York, will serve as chief judge on a jury of seven advertising and creative executives, who will determine which out of home (OOH) ad campaigns earn top honors for creativity and design.
“OOH is an incredibly powerful medium,” said Maglio. “A smart strategic approach combined with a great creative execution in OOH has the stopping power that other media environments can't match. Even a single billboard can move the needle for a brand when done well. That's why I'm excited to be the chief judge for the 2020 OBIE Awards - a show that has honored the best OOH work for decades.”
The full 2020 OBIE Awards jury include:
Joe Maglio, Chief Judge
CEO, McKinney New York
Founding Partner/Global Creative Officer, Anomaly
Creative Director, National Geographic Society
Chief Creative Officer, Grey West
Global Chief Creative Officer, Cossette Communications
Chief Executive Officer, Colossal Media
Creative & Design Director, Viceland
When asked what he expects to see as an OBIE judge, Carlos Moreno at Cossette said, "I will be looking for a simple creative idea that not only has had actual impact, but it has also been brought to life with magic."
The 2020 OBIE Awards is now open for submission. OOH campaigns that ran within the 2019 calendar year are eligible for entry. Entries must be received by Friday, December 13, 2019.
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