Leveraging LinkedIn for Business Development

Adam Peek

If you are in sales, HR, or operations, LinkedIn has created unique ways to leverage the power of its vast social network to achieve specific goals. Packaging sales professionals need to understand how to use LinkedIn both in passive and active sales strategies.

In the session “LinkedIn for Printing and Packaging Professionals,” on Thursday, October 24^th at 1:00pm in Room C148, Adam Peek, senior account executive for WS Packaging, will offer strategies for using the social media platform to grow your business.

“I have grown my network to over 6,000 packaging and print connections in the past 18 months, and would like to share best practices in business development,” says Peek.

Peek will cover:

• Sales and networking: LinkedIn gives sales pros direct access to almost anyone at almost any company. How do you use this powerful information?
• Recruiting: How to use LinkedIn to help identify and recruit top tier candidates using highly specific search features.
• Operations: “LinkedIn Learning, a cool new component, allows you to help your employees gain valuable information and help you become a thought leader in your industry,” says Peek.

“We are all trying to navigate the question of ‘How do I use a tool like LinkedIn to encourage my employees and do my job better?” notes Peek. In this on-trend session, attendees will learn how to leverage LinkedIn to do just that.