Leverage Web and Marketing Tools to Become a Multi-Million-Dollar Retail Sales Company

Did you know that there are many apps and other online resources available today that make starting a successful eCommerce business into something that virtually anyone can do?

Well, Danny Brudner, co-founder and owner of The Personalization Co., knows — and he is going to unpack how awareness of the web and marketing tools available can turn a start-up business into a multi-million-dollar company within its first year of operations.

Which is what he did. In “From Zero to Hero — How a First-Time Print Entrepreneur Generated $1 Million in Retail Sales in His First Year,”  which is being held Thursday, October 24^th at 3:00pm in Room C141, Brudner will share his own personal success story.

In this session, Brudner chronicles the initiative of two young college graduates looking to start a new business. Their research skills led them to a demand for personalized products and to the launch of The Personalization Company to sell specialized personalized gifts.

Look at best practices, he will cover which technology to utilize and how to drive traffic. Brudner will reveal the web and marketing tools available to achieve an impressive online presence and convert online visitors into repeat buyers. Details include marketing techniques for research, social media advertising, and online ordering optimization through the different website platforms and app or plug-ins available on the market. The model is then repeated across other new website initiatives in order to achieve greater growth.

Attendees will learn the outline for growth that the founders are pursuing today - giving graphics and imaging manufacturers the ability to expand their reach to any web entrepreneur willing to drive the traffic while the manufacturers do what they do best - fulfillment. Details will include setting up stores on Shopify using W2P shop's personalization effects, effective marketing on social media platforms, and personalized email marketing techniques.